Home Success Stories Google Ads
Google Ads & GBP Success Stories

Google Ads Case Studies:
Real Results, Real ROI

Discover how local businesses transformed their lead generation with strategic Google Ads campaigns and optimized Google Business Profiles

$8.2M+
Revenue Generated
487%
Avg. Lead Increase
8.2x
Average ROAS
Get Your Free Google Ads Audit
Two Caucasian women meet at a table, discussing legal matters. As lawyers, they advise clients on rights, responsibilities,business issues, representing them in criminal, civil, and regulatory cases
Personal Injury Law

Elite Law Group: 487% Lead Increase

Personal injury law firm struggling with expensive leads and low conversion rates from outdated Google Ads strategy

487%
Lead Increase
$124K
Monthly Revenue
$42
Cost Per Lead
12.4x
ROAS

"We went from struggling to get quality cases to being selective about which clients we take on. The Google Ads strategy completely transformed our practice."

— Michael Rodriguez, Managing Partner

The Challenge

Problems Faced:

  • Paying $300+ per lead with low-quality prospects
  • Competing against massive law firms with huge budgets
  • Poor ad relevance scores driving up costs
  • Landing pages with 2% conversion rate
  • No geographic targeting strategy—wasting budget on wrong areas

Initial Situation:

  • Monthly ad spend: $8,500
  • Monthly leads: 28
  • Quality Score: 3/10
  • Landing page conversion: 2%
  • Lead-to-client rate: 12%

Our Strategic Approach

1

Campaign Restructure & Hyper-Local Targeting

What We Did:

  • Split campaigns by case type (auto accidents, slip & fall, medical malpractice)
  • Implemented radius targeting around high-income ZIP codes
  • Created separate campaigns for mobile vs desktop
  • Set up call-only campaigns for immediate leads

Results:

  • Quality Score improved from 3 to 8.5
  • CPC dropped by 42%
  • Impression share increased 65%
2

Landing Page Optimization

What We Did:

  • Built case-type-specific landing pages
  • Added video testimonials from real clients
  • Implemented click-to-call buttons prominently
  • A/B tested headlines, forms, and CTAs
  • Added trust badges (case results, attorney ratings)

Results:

  • Conversion rate: 2% → 11.8%
  • Phone calls increased 340%
  • Form submissions 5x'd
3

Google Business Profile Domination

What We Did:

  • Completely optimized GBP with keywords in business description
  • Posted weekly updates showcasing case wins
  • Implemented review generation system
  • Added high-quality photos of office & attorneys
  • Answered all Q&A proactively

Results:

  • Local pack ranking: #5 → #1
  • Reviews: 12 → 147 (4.9★ avg)
  • GBP calls increased 520%
4

Advanced Bidding & Budget Optimization

What We Did:

  • Switched to Target CPA bidding after 30 days
  • Bid adjustments by device, time, and location
  • Allocated 40% of budget to high-performing campaigns
  • Implemented dayparting for business hours

Results:

  • Cost per lead: $304 → $42
  • Budget efficiency improved 86%
  • Wasted spend eliminated

Final Results (12 Months)

487%
Lead Increase
$124K
Monthly Revenue
12.4x
ROAS
164
Monthly Leads

Key Takeaways:

  • Campaign structure matters: Separating by case type and intent drastically improved relevance
  • Landing pages are critical: Conversion rate improvements multiplied lead volume
  • GBP is free traffic: Optimizing Google Business Profile provided 30% of total leads at zero cost
  • Local targeting wins: Hyper-local campaigns outperformed broad targeting by 4x
Female dentist showing a teeth x-ray to a male patient in a dental clinic
Dental Practice

Bright Smile Dental: $87K/Month Revenue

Family dental practice with empty appointment slots and fierce competition from corporate chains

542%
New Patients
$87K
Monthly Revenue
$28
Cost Per Lead
9.8x
ROAS

"We went from struggling to fill the schedule to being booked 6 weeks out. Google Ads brings in patients actively looking for dental care right now."

— Dr. Sarah Mitchell, DDS

The Challenge

  • Empty appointment slots costing $15K/month in lost revenue
  • Competing against Aspen Dental and other corporate chains
  • Relying 100% on word-of-mouth and insurance referrals
  • No online booking system—phone-only
  • New patients per month: 8-12
  • Schedule capacity: 45% filled
  • Google Business Profile: Barely optimized

Our Strategic Approach

Hyper-Local Campaign Structure

  • • Targeted 5-mile radius around practice
  • • Separate campaigns for general dentistry, cosmetic, and emergency services
  • • Call-only ads for emergency dental (nights/weekends)
  • • Location extensions with real-time directions

Result: 340% increase in nearby patients

Online Booking Integration

  • • Integrated Calendly directly in ads
  • • Created booking-specific landing pages
  • • Added real-time availability display
  • • Automated confirmation emails/SMS

Result: 68% of leads book online instantly

GBP Review System

  • • Implemented automated review requests
  • • Posted before/after photos weekly
  • • Answered Q&A about services and insurance
  • • Highlighted unique services (Invisalign, implants)

Result: 287 reviews, 4.9★ rating, #1 in local pack

High-Value Service Focus

  • • Created dedicated campaigns for cosmetic dentistry
  • • Bid higher for "dental implants" and "Invisalign"
  • • Built premium landing pages for high-ticket services
  • • Highlighted financing options

Result: $40K/month from cosmetic procedures alone

Final Results (12 Months)

542%
New Patient Increase
$87K
Monthly Revenue
92%
Schedule Capacity
9.8x
Return on Ad Spend
Modern restaurant interior with wooden architectural design. Empty dining room with tables set for service. 3D rendering of a contemporary cafe or bistro.
Restaurant

La Bella Restaurant: 387% Reservation Growth

Upscale Italian restaurant struggling with inconsistent foot traffic and empty tables on weeknights

387%
Reservations
$142K
Extra Revenue
14.2%
Conversion Rate
7.4x
ROAS

"Tuesday and Wednesday used to be dead. Now we're fully booked 6 nights a week thanks to Google Ads bringing in reservations on autopilot."

— Marco Rossini, Owner

The Challenge

Problems Faced:

  • Tuesday-Thursday nights averaging only 40% capacity
  • Losing $8K-12K per week in potential revenue from empty tables
  • Competing against chain restaurants with massive marketing budgets
  • Phone-only reservations creating friction for younger diners
  • No visibility when people search "Italian restaurant near me"

Initial Situation:

  • Weekly reservations: 120-140 (mostly Fri-Sun)
  • Average table revenue: $180
  • Weeknight occupancy: 35-45%
  • Relied 100% on foot traffic and word-of-mouth
  • Only 42 Google reviews (3.9★ rating)

Our Strategic Approach

1

Time-Based Campaign Strategy

What We Did:

  • Lunch campaigns (11am-2pm): Business lunch specials, quick service messaging
  • Weeknight dinner campaigns: "Date night," romantic ambiance, wine pairings
  • Weekend brunch campaigns: Family-friendly, bottomless mimosas, patio seating
  • Special Tuesday-Thursday promotions to fill slow nights
  • Dynamic bid adjustments—higher bids during peak search times

Results:

  • Weeknight reservations increased 410%
  • Tuesday-Thursday occupancy: 40% → 88%
  • Lunch service became profitable (was break-even)
2

Seamless Online Reservation System

What We Did:

  • Integrated OpenTable directly into Google Ads landing pages
  • Real-time table availability displayed in ads
  • Mobile-optimized booking—reserve in 3 clicks
  • Automated confirmation emails with menu highlights and parking info
  • SMS reminders 2 hours before reservation

Results:

  • 78% of reservations booked online (no phone calls)
  • No-show rate dropped from 18% to 4%
  • Staff freed up to focus on service, not answering phones
3

Special Events & Experience Marketing

What We Did:

  • Created campaigns for wine pairing dinners ($95/person)
  • Promoted chef's 7-course tasting menu experiences
  • Targeted private dining for corporate events and celebrations
  • Holiday-specific campaigns (Valentine's Day, Mother's Day, NYE)
  • Landing pages with photos, menus, and sommelier descriptions

Results:

  • $46K generated from special events alone
  • 12 private dining events per month (avg. $2,800 each)
  • Wine dinner guests became regular customers (54% return rate)
4

Google Business Profile Transformation

What We Did:

  • Posted mouthwatering food photos weekly (professional photographer)
  • Automated review requests via text after every meal
  • Responded to every review within 24 hours (positive and negative)
  • Updated menu, hours, and special offers in real-time
  • Added attributes: outdoor seating, wine bar, romantic atmosphere

Results:

  • Reviews: 42 (3.9★) → 287 (4.8★)
  • Ranked #1 in local pack for "Italian restaurant [city]"
  • 32% of total reservations came from GBP (free organic traffic)

Final Results (12 Months)

387%
Reservation Growth
$142K
Extra Monthly Revenue
92%
Table Occupancy
7.4x
Return on Ad Spend

Key Takeaways:

  • Time-based targeting wins: Different campaigns for lunch, dinner, and brunch maximize each daypart
  • Online booking is essential: 78% of diners prefer reserving online over calling
  • Fill slow nights strategically: Targeted weeknight campaigns transformed profitability
  • Special events drive revenue: High-margin wine dinners and private events add $46K monthly
  • GBP = free traffic: Stellar reviews and photos generate 32% of reservations organically
Plumber, house and handyman with clipboard, inspection and maintenance with expert. Employee, contractor and repair with checklist, service or quality control with industry, home renovation or skills
Plumbing Services

ProFlow Plumbing: $850K Monthly Revenue

Local plumbing company overwhelmed by competition and relying on outdated Yellow Pages advertising

395%
Emergency Calls
$850K
Monthly Revenue
$9.20
Cost Per Lead
11.4x
ROAS

"Our phones ring constantly with emergency jobs. We've had to hire 4 more plumbers to keep up! Google Ads changed everything."

— Mike Sullivan, Owner

The Challenge

Problems Faced:

  • Yellow Pages advertising dying—spending $3K/month for minimal results
  • Competing against national franchise chains (Roto-Rooter, Mr. Rooter)
  • Inconsistent call volume—feast or famine business model
  • Low Google Business Profile ranking with only 18 reviews
  • No way to track which marketing sources actually produced calls

Initial Situation:

  • Monthly revenue: $180K (inconsistent)
  • Service calls per month: 85-120
  • No online presence beyond basic website
  • Average job value: $287
  • 2 plumbers + owner doing installations

Our Strategic Approach

1

Emergency-First Campaign Structure

What We Did:

  • Call-only campaigns for "burst pipe," "water heater emergency," "sewage backup"
  • 24/7 ad scheduling with higher bids during nights/weekends (higher urgency)
  • Urgent messaging: "Available Now," "Emergency Service," "Same-Day Repairs"
  • Separate campaigns for scheduled services (drain cleaning, water heater installs)

Results:

  • 67% of leads became emergency calls (avg. $680/job)
  • Phone call volume increased 340%
  • Cost per call: $9.20
2

Neighborhood-Level Targeting

What We Did:

  • Analyzed customer data—found 80% of high-value jobs came from 3 ZIP codes
  • Created radius campaigns around wealthy suburbs (5-15 mile radius)
  • Bid 50% higher in premium neighborhoods
  • Excluded low-income areas to reduce budget waste

Results:

  • Average job value: $287 → $408
  • More water heater replacements and repiping jobs
  • Reduced no-shows by 58%
3

Google Business Profile Optimization

What We Did:

  • Implemented automated SMS review requests after every job
  • Posted weekly photos of completed jobs and happy customers
  • Optimized GBP with all plumbing keywords in description
  • Added services section with pricing transparency

Results:

  • Reviews: 18 → 342 (4.8★ average)
  • Local pack ranking: Not visible → #1 for all terms
  • 30% of total calls came from GBP (free traffic!)

Final Results (12 Months)

395%
Call Volume Increase
$850K
Monthly Revenue
$408
Avg. Job Value
11.4x
Return on Ad Spend

Key Takeaways:

  • Emergency campaigns dominate: Urgent, high-value jobs convert faster and at higher rates
  • Target affluent neighborhoods: Average job value increased 42% by focusing on premium areas
  • GBP is a goldmine: 30% of calls came from free organic local pack rankings
  • Reviews build trust: Going from 18 to 342 reviews created unstoppable momentum
Plumber in gray uniform repairing an air conditioning unit with a screwdriver, ensuring optimal performance and comfort in the home
HVAC Services

CoolBreeze HVAC: Triple Team Growth

HVAC company with seasonal revenue fluctuations and limited presence during slow months

428%
Service Calls
$1.2M
Revenue Growth
$6.80
Cost Per Call
14.2x
ROAS

"We've tripled our team size because of the consistent lead flow. No more slow seasons—every month is peak season now!"

— Tom Richardson, Owner

The Challenge

Problems Faced:

  • Summer surge, winter slump—inconsistent revenue throughout the year
  • Can't afford to keep techs employed during slow months
  • Competing against national brands (Carrier, Trane dealers)
  • No predictable lead source—relying on referrals and repeat customers
  • Low margin on service calls, needed more system replacements

Initial Situation:

  • Monthly revenue: $280K summer, $85K winter
  • Service calls per month: 120-180 (seasonal)
  • System replacements: 2-3 per month
  • 3 technicians (laying off 1 in winter)

Our Strategic Approach

1

Seasonal Campaign Strategy

What We Did:

  • Summer: AC repair, AC replacement, "AC not cooling" emergency campaigns
  • Winter: Furnace repair, heating emergency, heat pump campaigns
  • Year-round: Maintenance plans, tune-ups, air quality services
  • Dynamic budget allocation—80% to seasonal service, 20% to evergreen

Results:

  • Winter revenue increased from $85K to $240K/month
  • No more layoffs—consistent work year-round
  • Revenue stabilized across all months
2

High-Value Replacement Focus

What We Did:

  • Dedicated campaigns for "AC replacement," "new furnace," "heat pump installation"
  • Landing pages with ROI calculators showing energy savings
  • Highlighted financing options (0% for 12 months)
  • Before/after energy bill comparisons with testimonials

Results:

  • System replacements: 2-3/month → 28/month
  • $680K generated from replacement installs alone
  • Average project value: $8,400
3

Recurring Maintenance Revenue

What We Did:

  • Created maintenance plan landing pages: $199/year for 2 tune-ups
  • Offered during every service call + promoted via Google Ads
  • Highlighted priority scheduling and 15% off repairs
  • Automated reminders for seasonal tune-ups

Results:

  • 342 maintenance contracts sold
  • $68K in predictable recurring revenue
  • Maintenance customers spent 3x more on repairs

Final Results (12 Months)

428%
Service Call Growth
$1.2M
Additional Revenue
9
Total Technicians
14.2x
Return on Ad Spend

Key Takeaways:

  • Eliminate seasonality: Strategic campaigns leveled out revenue throughout the year
  • Focus on high-ticket sales: System replacements generate 5x profit of service calls
  • Recurring revenue is king: Maintenance plans provide predictable cash flow and repeat customers
  • Growth enables hiring: Tripled team size without seasonal layoffs
Luxury Kitchen and Dining Area with Marble Table, Wood Cabinets, and Modern Lighting
Real Estate

Elite Realty Group: $4.2M in Closed Deals

Real estate team competing in saturated market, struggling to get quality buyer and seller leads

468%
Listing Inquiries
$4.2M
Closed Deals
$16.50
Cost Per Lead
8.7x
ROAS

"We're now the top-ranked team in our market. Google Ads made us visible to every home buyer and seller searching online!"

— Sarah Thompson, Broker

The Challenge

Problems Faced:

  • Competing with Zillow, Realtor.com, and 500+ local agents
  • Low-quality leads from expensive Zillow Premier Agent program
  • Relying on open houses and door knocking for listings
  • No consistent online lead source—referrals dried up during slow market
  • Spending $2,400/month on Zillow for only 8-12 leads (mostly tire-kickers)

Initial Situation:

  • Homes sold per year: 18-22
  • Average commission: $12,400
  • Qualified leads per month: 12-18
  • Team size: 2 agents struggling to grow

Our Strategic Approach

1

Dual Funnel Strategy: Buyers & Sellers

What We Did:

  • Buyer campaigns: "homes for sale in [city]," "[neighborhood] real estate," "condos under $500K"
  • Seller campaigns: "sell my house fast," "home value estimate," "best realtor in [city]"
  • Built MLS-integrated search tool for buyers (pulls live listings)
  • Created instant home valuation tool for sellers (captures contact info)

Results:

  • Buyer leads: 187/month (up from 4/month)
  • Seller leads: 94/month (up from 8/month)
  • Cost per lead: $16.50 vs. $200+ on Zillow
2

Hyper-Local Neighborhood Targeting

What We Did:

  • Analyzed past transactions—identified 5 high-value neighborhoods
  • Created unique landing pages for each luxury neighborhood with sold comps
  • Targeted specific ZIP codes with affluent demographics
  • Showcased hyperlocal expertise: "I've sold 18 homes on Maple Street alone"

Results:

  • Average home price: $420K → $680K
  • Commission per deal increased 62%
  • Established as "neighborhood expert" positioning
3

Remarketing & Nurture Automation

What We Did:

  • Implemented Google remarketing ads to follow prospects after site visits
  • Created email drip campaigns with market updates and new listings
  • Set up automated SMS follow-ups for home valuation requests
  • Used CRM automation to nurture leads over 3-6 month buying cycles

Results:

  • 42% of deals came from nurtured leads (not immediate conversions)
  • Remarketing ads 5x cheaper than cold traffic
  • Built database of 2,400+ prospects for future opportunities

Final Results (12 Months)

468%
Lead Increase
$4.2M
Sales Volume
102
Homes Sold
#1
Market Ranking

Key Takeaways:

  • Dual funnels work: Balanced buyer and seller lead flow creates consistent pipeline
  • Hyperlocal targeting wins: Neighborhood expertise positioning attracts luxury clients
  • Nurture long sales cycles: Real estate buyers take months—automation keeps you top of mind
  • Own your leads: Google Ads at $16.50/lead beats Zillow at $200+/lead every time
Elegant and minimalistic spa room interior with a treatment table, a ring light, and a serene ambiance.
Medical Spa

Radiant Aesthetics: $2.8M Patient Value

High-end medical spa and plastic surgery practice needing to attract affluent clientele for premium services

512%
Consultations
$2.8M
Patient Value
$42
Cost Per Booking
16.8x
ROAS

"Our calendar is booked 3 months out. These campaigns attract exactly the right clientele willing to invest in themselves!"

— Dr. Lisa Chen, Medical Director

The Challenge

Problems Faced:

  • Competing with discount med spas offering $99 Botox specials
  • Inconsistent patient flow—busy some months, slow others
  • Difficulty attracting patients willing to pay premium pricing
  • Complex service menu—hard to market 15+ different procedures effectively
  • Relying on Groupon which brought price-shoppers, not ideal clients

Initial Situation:

  • Monthly revenue: $180K (inconsistent)
  • New consultations: 25-40 per month
  • Average patient value: $1,200
  • Schedule booking: 2-3 weeks out
  • Competing on price instead of expertise

Our Strategic Approach

1

Procedure-Specific Campaign Structure

What We Did:

  • Separate campaigns for each major service: Botox, dermal fillers, CoolSculpting, laser treatments, rhinoplasty, breast augmentation
  • Landing pages with before/after galleries specific to each procedure
  • Highlighted board-certified plastic surgeon credentials in every ad
  • Created video testimonials from real patients for each procedure

Results:

  • 18.4% landing page conversion rate (vs. 4% industry average)
  • Qualified leads increased 440%
  • Cost per consultation: $42
2

Premium Positioning Strategy

What We Did:

  • Emphasized luxury Beverly Hills location and celebrity clientele (without names)
  • Showcased state-of-the-art facility through virtual tour videos
  • Highlighted Dr. Chen's 15+ years experience and double board certification
  • Featured patient safety protocols and FDA-approved treatments only
  • Never competed on price—focused on expertise and results

Results:

  • Average patient value: $1,200 → $3,400
  • Attracted affluent clientele from Malibu, Beverly Hills, Bel Air
  • 87% consultation-to-procedure close rate
3

Targeting Affluent Demographics

What We Did:

  • Geo-targeted campaigns to high-income ZIP codes (90210, 90077, 90265)
  • Demographic targeting: Household income $200K+, ages 35-65
  • Audience layering: Luxury goods shoppers, premium health/wellness interest
  • Excluded discount-seekers and low-income areas to preserve budget

Results:

  • Eliminated price shoppers—no more "how much is Botox?" calls
  • Patients booking multiple procedures at once
  • Repeat patient rate: 68% (returning for additional treatments)

Final Results (12 Months)

512%
Consultation Growth
$2.8M
Total Patient Value
$3,400
Avg. Patient Value
16.8x
Return on Ad Spend

Key Takeaways:

  • Premium positioning wins: Compete on expertise, not price—attract high-value clients
  • Procedure-specific campaigns: Different services need different messaging and audiences
  • Before/after galleries convert: Visual proof builds trust and drives bookings
  • Target affluent demographics: Better to spend more per click for qualified luxury clients

Ready to Transform Your Business
With Google Ads?

These results aren't outliers—they're the standard. Let's create your success story with a data-driven Google Ads strategy that actually works.

Free Audit

We'll analyze your current ads (or competitors) and show you exactly what's broken

Custom Strategy

Get a personalized roadmap designed for your business and market

No Obligation

Zero pressure. Just actionable insights you can use right away

Get Your Free Google Ads Audit Call Now: (123) 456-7890

Join 200+ businesses getting predictable leads from Google Ads